The brand, with over 40 years history bears the name of Guangzhou’s symbol, the Five Rams and is closely associated with the city. It is the first ice cream brand in Guangzhou and for countless Cantonese people it is an important childhood memory. Nowadays, many ice cream brands have flooded the Canton market. Five Rams Ice Cream now faces the competition from northern Chinese and International brands, including Meiji, Wall’s, Mengniu and Yili. Although people have more choices, they still hold special feelings for this local ice cream.